Our Business Principles

Since its founding in 1984, CMA has established itself as leader in mental arithmetic education. We are an award-winning educational institution with an international presence and our unique multimedia-based learning programme has been trusted and proven with a track record to boot. With the competition to excel academically, supplementary education has become one of the most lucrative business sectors today. With branches worldwide, CMA is well recognized and the most famous Mental Arithmetic in Singapore, CMA is ready to share our success story with franchisees who are interested in bringing this business to the next level.

Our Business Principles CMA's 4 business principles are:

 

CMA Franchise Package

CMA has an extensive support network in place to assist our authorised centres in conducting the mental arithmetic programme. Our supporting arm consists of a team of professional staff who are experienced in marketing, education, technology, finance, and administration, and will render invaluable customer care service.

What you can expect from CMA:

The CMA Franchise Package also includes:

CMA works closely with authorised centres in helping them establish their centre in the most advantageous location and in sharing with them the systems to run the centre productively, efficiently, and effectively. Interested entrepreneurs will be offered the opportunity to establish and operate an authorised centre with minimal initial investment.

 

Authorised centres can expect to receive the following support:

A. Management

Operations:
Authorised centres will have access to a proven and international business model, continual guidance to solve day-to-day operating problems, and ideas for upgrading of infrastructure.

Programme Materials:
Authorised centres will be provided materials regularly: customised books, curriculum plans, lesson plans, important notices, support materials for functions, shared learning from other branches.

B. Marketing

Product Development:
We continually research and develop the programme to strengthen and maintain the CMA brand. We also review and evaluate opportunities for the development of new business ideas and the enhancement of existing services regularly.

Advertising & Promotion:
Authorised centres have access to professionally prepared advertising, promotional, and marketing materials. These materials include designs for brochures, newspaper advertisements, direct mailing advertising, public relations materials, leaflets, banners, etc.

C. Personal Training

Training:
We provide extensive training in the fine art of teaching and operating a CMA authorised centre. New CMA authorised centre owners will go through an intensive and focused training that will acclimatise them to the system of teaching and operating the CMA way. The training will cover all aspects of day-to-day operations (i.e. business, education, and culture) to ensure that the new CMA authorised centre owner is made a member of the CMA family before taking up this new venture.

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